How to Use Google Rich Snippets to Improve Your Search Engine Visibility
If you’re looking to give your website the best possible chance to be a success then you’ve probably looked at many SEO keyword research tools and techniques to try to make that happen. And You’ve likely also tried to improve your search engine visibility by improving your page text, and tweaking the keywords in that text, to ensure that Google and the other search engines all have a clear idea of what your web-pages are about. And where they should rank them in their search results. But have you considered the value in adding support for Google’s rich snippets to improve your website’s SEO rank?
Google Rich Snippets use structured data in your web-page’s HTML source code to provide Google with information that it can use to add rich enhanced data to the search result listing for that page. If Google finds the right information in your page code then it can add extra elements to your listing.
These extra elements might include a thumbnail image on a search results page, a starred rating for your page content, or a summary of the page content. Now on mobile devices, they may show your rich snippets listing in a carousel along with other related listings. But the whole process of whether or not Google chooses to use the rich snippets data on your page to turn your listing into a rich snippet can really be a bit erratic though. They may alternate between adding the enhanced data or omitting it as they test out the validity of that enhanced data. As your pages gain authority in their search database you should see them use the rich snippets data more and more, so it is definitely worth adding that data to give yourself an SEO advantage.
The primary advantage
of rich snippets is that they make your search listing stand out on the Google search results page, giving you a better organic click-through rate. They also provide your potential site visitor with more information and context about your web-page which can reduce the bounce rate on the page. Over time they will also help raise your ranking in search results, as Google will notice that your page is getting more clicks in their results and a lower bounce rate (if you have Google Analytics installed) and assign your page more authority in their search database. This is great for website SEO, particularly when used along with keyword research tools to optimize your site. It also helps in providing you with an advantage over your competition in the search listings, assuming that the content on your web-page is of good quality.
So, rich snippets are definitely something you should consider enabling for your website if you want to give your site the maximum opportunity to be successful.
To improve your search engine visibility…
Here are a few points to consider when implementing and optimizing rich snippets on your site.
– Rich snippets are mainly of use if your site has content that can be easily ranked for value to the site visitor. Things like recipes, help info, and how-to articles, reviews, events, video content pages, etc.. make for good contenders for adding rich snippets data. More generalized page content may not give you good results.
– Before adding the rich snippets structured data you should first identify which page details you wish Google to focus on. Take a look at your page and break the page content down to a bullet list of items that summarize the page content. Then use that bullet list to build your rich snippets data. Try to trim out the fat as much as possible, as you only have a limited amount of characters to work with when the rich snippets summary is shown in the search listings.
– There are many keyword research tools that can help you research, create, and test your rich snippets structured data, so make effective use of these tools.
– It’s important to remember that rich snippets are intended to provide more information and value for Google’s search users. They shouldn’t just be considered an SEO tactic, as Google will likely detect this focus and penalize you as a result. Always consider the value you are providing to the person browsing the search results listings when creating your rich snippets structured data. You’ll be less likely to fall afoul of Google if you use this organic approach and the visitors you get as a result will be far more productive for you.
Rich snippets are a great way to get more value from your Google search listings. They increase your visibility in search results, improve the quality of the traffic coming to your site by ensuring that traffic is more targeted, and improve your website’s SEO. Use them responsibly and you will find the rewards for adding them far outweigh the time and effort involved.
So what are you waiting for? It’s really simple.